Frazer Blog

Why Designing Your Own Funeral Home Website Often Fails

by | Feb 11, 2019 | Funeral Home Websites

two men looking at a laptop

Funeral directors are experts in creating meaningful funerals and caring for grieving families. You shouldn’t be expected to be an expert in website design. You’re already busy people who don’t have time to learn the ins and outs of website design. Creating a beautiful and functional funeral home website is a time-consuming project that can’t just be quickly put together.

That’s why professional website designers are here to help capture your funeral home’s essence online. They know how to craft a website design that grabs your families’ attention and tells your funeral home’s story.

Let’s further discuss the benefits of using a professional website designer, along with the cost of a funeral home website.

They’re Trained to Know How Internet Users Navigate Websites.

Website designers know how to lay out a responsive website design that’s user-friendly. A responsive design adapts to whatever screen size your families are viewing your website from, whether that’s a desktop or mobile device. So, your website is easy to navigate and read on all device types. Families can easily find and view their loved one’s obituary or funeral planning information.

They Know What Features Look and Work Best.

They know what features, such as fonts and colors, complement each other and work well for websites. The text size, font type, image quality and size, and text and background colors can make or break your website’s user-friendliness. If someone has a difficult time reading your content because of the size, font, or color, they’ll look for funeral services elsewhere.

They Know How to Format Your Funeral Home Website Content.

Big chunks of text are a major turn off to potential client families. Your content should be concise, informative, and not repetitive. It should also use search engine optimization best practices to help your website appear higher in search engine results pages. Website designers format your content with these factors in mind.

It Allows for More Customization.

Like we mentioned before, website designers have the training and skills to help build a website that’s perfectly tailored to your funeral home. It can showcase all the things that make your funeral home unique. Using a free website builder with a DIY approach can be very limiting. Working with a designer allows you to take your funeral home website ideas and make them a reality without a struggle.

So, What Does a Funeral Home Website Cost? 

Using a professional website designer brings about another question, what does a funeral home website cost? Unfortunately, the only accurate way to answer that question is that it depends. Asking what a funeral home website costs is a lot like asking what a new car costs. Are you looking to buy a high-end, full-loaded sports car or a reliable family station wagon? Just like no single car is right for everyone, no funeral home website design approach is right for every business. 

Does My Funeral Home Need a Website If We Have No Competitors? 

Even if your funeral home doesn’t have local competitors, you still need a funeral home website. For families who are from out of town and don’t know the area, your website is a valuable resource. For example, with a Frazer-powered website, families can order flowers or get directions to the funeral location. 

It also benefits your client families by providing them with innovative online features. With a Frazer-powered website, they can pay for the funeral expenses online by credit card, a loan, or another payment method. They also can sign up for a grief email subscription for daily support. 

Ultimately, competitors or not, having a website makes your business more credible. Families today expect your business to have a website. So, if you have a poorly designed website or no website at all, this can reflect negatively on your business. 

Why You Should Choose a Website Designer That Specializes in the Funeral Profession 

But, don’t just settle for any website designer. By working with Frazer Consultants, you’ll have a website created by designers with many years of experience designing websites specifically for the funeral profession. With a Frazer-powered website, you also have access to innovative features you can’t get with a regular website provider. For example, you get an online funeral planner, funeral payment platform, interactive obituaries, and more. 

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