Here at Frazer Consultants, we have a team of hard-working people with a passion to provide innovative technology solutions for funeral homes. To give you a better idea of what we all do, we’re featuring one of our team members each month.
This month, we are featuring one of our sales representatives, Vance Vlasak. Vance strives to help funeral homes find ways to improve their day-to-day and longterm business strategies. He shows them all the technology solutions Frazer Consultants has to offer and is there to answer any questions they may have. We’re happy that he has stuck around for almost six years now!
Read below to learn more about Vance and all the great things he has to share about the future of funeral home websites.
What Vance Does at Frazer
I’m one of the sales representatives at Frazer, so I spend most of my time talking to funeral homes about their business and trying to find ways that Frazer can help them save money, save time, and serve their families in meaningful ways.
The Future of Funeral Home Websites
One topic that I spend a lot of time talking to funeral directors and funeral home owners about is how technology is constantly evolving. In particular, websites are seeing a big change toward more simplistic, mobile-friendly designs. More people are using their phones to look up information online, especially local information like what funeral homes are in their area. So, it’s more important than ever that funeral homes understand that need and address it.
The Importance of Responsive Design
One of the most common questions I get is, “Why do all websites look the same these days?” And it’s a legitimate question because many do. But there is good reason for it. More and more websites are switching to a responsive design, which is a design that responds to whatever screen it’s on — whether that’s desktop or mobile.
Responsive designs all follow the same basic rules because they have to be coded a certain way in order to shrink down or expand the way they’re supposed to. Most responsive designs also cut down on the amount of content and the size of the content, and opt for a more simplistic look, because it makes the mobile experience better for users. It’s easier to navigate and easier to read.
Because most companies follow the same best practices when it comes to responsive design, it can sometimes lead to websites looking similar. Especially since all major companies and businesses are switching to responsive to stay relevant. But that doesn’t mean these websites can’t be customized and unique to each company.
What We Are Doing
Our designers have done a great job developing responsive websites for our clients at Frazer. But beyond making sure they function well on mobile, they’ve also made sure to keep the ability our clients have always had to completely customize their websites. We know how important it is to have a website that really showcases your funeral home’s brand and gives your families a positive experience with your firm.