Hi, I’m Lexie Graf, a content specialist at Frazer. In my weekly blog ‘Funeral Home Happenings’, I highlight the great things funeral directors do for their communities. By getting involved in the community, you’re getting to know the families you’ll eventually serve while also establishing a positive brand.
Hosting or sponsoring an event is a great way to get involved. Your funeral home could hold an educational seminar that’s free and open to everyone, discussing topics like preplanning or end-of-life options.
Or, you could host a more family–friendly event like a movie screening. Movies such as Up and We Bought a Zoo address grief and memorialization and they’re also age-appropriate for kids.
Your funeral home could also host a remembrance program during the holiday season. Giving families a chance to honor their loved ones is a great way to show your funeral home cares.
Another way to get involved is to volunteer for a local cause. You and your staff could offer to plant trees or volunteer your time at a local animal shelter or food bank. By showing your community how selfless you and your staff are, they will trust you to help their family during their time of need.
For even more ways your funeral home can get involved in your community, download our free eBook here.