Frazer Blog

Enhance Your Funeral Home’s Social Media Presence in 2020

by | Dec 11, 2019 | Funeral Home Marketing

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2019 has been a busy year for the funeral profession. Human composting has been legalized in Washington, the NFDA Convention & Expo was in October, and cremation rates continue to rise. No wonder it’s hard to find time to get caught up on everything!

Though your to-do list may seem never-ending, there is one thing your funeral home should focus on this upcoming year: social media. Having a social media presence is important because it helps you connect and engage with families in your community.

Since we know how busy funeral directors are, we decided to offer social media packages this year. As 2020 approaches, consider adding social media for your funeral home to your list of New Year’s resolutions! Below, we’ll discuss how our social media packages can help you get started.

Interested in learning more about our social media packages? Contact an account representative at 888-346-8770!

Since we realize every funeral home’s social media needs are different, we offer a variety of social media packages.

Free Social Media Kits

Each month, we release a free social media kit that includes Facebook, Instagram, Twitter, and LinkedIn posts, and more. These free social media kits give you an idea of the quality social media content we’ll create for your funeral home. Download them here!

One-Time Setup Package

If your firm has no social media presence, then this is the package for you. For a one-time fee, we’ll set up your funeral home’s Facebook account, optimizing it for your firm. We take care of the following: creating and formatting your profile picture and cover photo, writing an in-depth About section, setting up your services and reviews tabs, creating calls-to-action, and helping you set up a message response manager for when you can’t respond to messages in real-time.

Package 2

This package is great for firms that have a handle on social media but could use some professional help as well. With this package, we post on your Facebook Page twice a week on your behalf. We pull our content from a bank of successful posts that are sure to reach more of your local families. We provide Facebook advertising management for a recommended monthly Facebook advertising budget of $100 ad spend minimum (not included in package price).

Package 3

Looking for a more extensive package? Then this package is the right choice for your firm. With this package, we post three to five times a week to your Facebook Page on your behalf. Our team creates one-of-a-kind posts that are completely customized to your firm. They include things like links to your funeral home’s website, your logo, and custom imagery.

We also provide Facebook and Instagram advertising management with a recommended monthly Facebook advertising budget of $300 ad spend minimum (not included in package price). In addition, we send a quarterly results report that includes growth statistics.

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