Frazer Blog

Is Your Funeral Technology Limitless?

by | Oct 5, 2020 | Funeral Home Websites, Funeral Technology

Woman sitting at a table with laptop and phone

Is your time wasted with constant double data entry? Do you find yourself getting stressed out easily while managing your digital files? Do you wish you could spend more time with families instead of your computer?

If you answered yes to any of these questions, the culprit may be your funeral technology solutions! If your solutions aren’t limitless, it’s limiting your funeral home’s potential. 

So, what makes your solutions limitless? Let’s start by going over what limitless means. According to Dictionary.com, it means “without limit; boundless.” If something is limitless, it means that you aren’t bound to certain limitations.  

For example, pretend you’re a contestant on a cooking show, and you made it to the final round. Since your last dish was the judge’s favorite, you get to pick which appliance you use for your final dish: a pizza oven or a regular oven. It probably goes without saying that you’d chose the regular oven, since your options are much more limitless. If you choose the pizza oven, your options become very limited. 

The same way of thinking can be applied to your funeral technology solutions. If your solutions can only perform very specific tasks, like a pizza oven, then it’s limiting your potential. With the right solutions, your options are as limitless as cooking with a regular oven. 

Let’s go over how to turn your limited funeral technology into limitless funeral technology. 

Make Sure Your Website Showcases What Makes You Unique 

Now more than ever, your website is the face of your business. A cookie-cutter website design with just the basics simply won’t do. To stand out among your competition, your website needs to leave a lasting impression. Whether you have a longstanding history in your community or offer a unique service that your competitors don’t, showcase what makes you unique. 

And, it’s about more than your website’s design; it’s about what tools and resources it provides. Your website can do so much more than just provide your service options and contact information. With the right funeral technology, it can be the go-to resource for funeral planning and grieving a loss. 

Below are a few ways to customize your website to your funeral home and make it stand out: 

  • Choose a color scheme, imagery, and other design elements that match your brand 
  • Include the most important information on your homepage, such as your obituaries 
  • Add your funeral home’s story to your About Us page 
  • Provide funeral planning tools like an online planner and payment platform 
  • Share grief resources like useful links and a grief email subscription 

Need help defining your funeral home’s brand? Start with this quick exercise! 

Have your employees write down three words to answer the following questions: 

  1. How do you describe your funeral home? 
  2. How do your families describe your funeral home?
  3. How do you want families to describe your funeral home?

Doing this exercise can help you determine how people currently see your funeral home and how you want them to see it. This way, you can determine what features can help you get to where you want to be. Then, you can work with a funeral home website provider to turn your ideas into a reality! 

Offer Your Families Multiple Funeral Payment Options on Your Website 

Don’t be limited by in-person payments. Be limitless by offering online payment options. According to OptinMonster, 69% of Americans have shopped online. As we practice social distancing, these numbers have likely increased and will continue to. Online shopping isn’t just about convenience anymore; it’s about staying safe. So, if you don’t already, consider offering online payments, such as credit card processing and electronic checks. 

If you want to take it a step further, consider offering alternative payment options. If a family can’t pay for the funeral expenses up front, the online payment options above may not help them. To appeal to this target audience, you need alternative options. For example, with crowdfunding, they can reach out to their community for support. With a loan, they can pay back the expenses over time. Or, if they have a life insurance policy, they can apply to use their assignment as funeral payment. 

However, you can’t just choose any company to partner with. Do your research to see which provider has your families’ best interests in mind. Preferably, you’ll work with someone who specializes in the funeral profession. With the right funeral technology, you can turn your website into an all-in-one platform for your families’ funeral needs, including paying the funeral expenses. 

To help families make an educated decision, create a brochure that briefly summaries all your payment options. Then, give them more details on the ones they’re interested in. Once you learn their situation, you also can suggest the option you think would work best for them. Plus, you can turn the brochure content into other marketing materials, such as a: 

  • Blog post that explains the funeral payment types 
  • Downloadable guide that goes more in depth on the options 
  • Video script for one of your employees to talk about funeral payments 

Embrace New Opportunities for Extra Revenue Sources 

With extra revenue, the possibilities for reinvesting in your funeral home are limitless. In some cases, your funeral technology may already be equipped with revenue-generating tools. This way, you earn a commission with minimal work required. For example, a few possibilities are offering flower ordering on your website, providing multiple payment options, and expanding your memorial product merchandise. 

Need some ideas for reinvesting in your funeral home? Here are a few ideas: 

  • Renovate your funeral home 
  • Expand your service offerings 
  • Host in-person or virtual events 
  • Reevaluate your employee appreciation efforts 
  • Invest in social media consulting 

To determine what projects to tackle first, here are a few steps: 

  1. Create a list of projects you would like to do with the extra revenue. 
  2. Estimate the time and money each project will take.
  3. Organize them from least to most expensive/time-consuming. 
  4. Label each item’s priority level, such a low, medium, or high priority. 

To make the most of your extra revenue, lower the costs of your projects when possible. For example, let’s say you want to renovate your funeral home. Decide if a full-scale renovation is necessary or if it just needs cosmetic updates like a new wall color. If it’s cosmetic, save money by having employees repaint the walls. Of course, depending on the scale of your renovation, investing in a professional may be the way to go.

With a Frazer-powered website, your funeral home can reach your full potential, instead of letting your solutions hold you back. Learn about its time-saving features, extra revenue sources, and more by requesting a demo

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